Tutorial 1: Marketing may it be social media marketing/ digital or traditional marketing, it has some basic principles very common. Once we understand those principle it becomes absolutely easy to adapt with the pace of technology. The tutorial explains goals of marketing which help us design strategies further.
Article: What Is Marketing?
Tutorial 2: Once we understand the basic goals of marketing, next step comes to choose the right platform. How should be your marketing campaign? Traditional or Social Media Marketing? Why is Social media marketing gaining vital role in the promotion of small businesses?
Tutorial 3: Customers share their product or service experience with their friends. Social media sites available for free give easy platform for users to connect with their friends and like-minded people. The online social connections involve a lot of sharing of photos, comments, thoughts, and experiences. Traditional word of mouth has been made viral by the social networking sites. Learn more about how brands can use this opportunity for the viral marketing.
Tutorial 4: Now, you have decided to join social media for marketing purpose. Let’s take a quick look at social media giants and how various features offered by them are effective for business marketing.
Tutorial 5: Social media marketing begins with socialization, building reputation and communities. It requires patience to reach out to more and more people and tell your story. However, once you the build a reputation, marketing part becomes much easier. Learn more about success mantra of socialization and social marketing.
Bonus Tutorial 6: As social media marketing has emerged as the most successful strategic part of promotions and connections with the consumers through various channels, a lot of misconceptions have also emerged and turned into a professional service based business. Before beginning of the marketing campaign it’s essential for every brand to know about the social media myths.
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