Mohini Puranik

Social Media Strategist, Poet, Blogger

Category: Facebook

How to Embed Facebook Posts in Websites and Blogs


Facebook is not just a Social Networking site, but has become a big knowledge hub too. Earlier people used to promote links of websites and blogs on Facebook, but now due to highly increased use of Facebook for sharing knowledge, opinions and events sharing of Facebook posts on websites is also becoming important. The biggest socialization site is used by government officials, celebrities, public figures, writers, businesses. Their official announcements and opinions are being shared directly on Status updates. So, for the purpose of analysis, discussions, learning, reactions it has become important to share  Facebook posts on websites too. For the authenticity of the post we can embed Facebook posts onto our website or blog very easily.




Steps to Embed Facebook Posts:  


  1. Go to the Facebook post you want to embed on your website.
  2. Click on the icon which is on the top right hand corner of the post.
  3. A drop down list of options will appear, click on the ‘Embed post’.
  4. After clicking, the code will appear, just copy the code.
  5. Paste it on the website, where you want to embed the post.






If you have tried to embed posts, you might have noticed, only some posts have ‘Embed Post’ option and not all. The reason is Facebook allows sharing the posts which are shared as ‘public’. For  personal profiles’posts , depending on the settings, one can share the posts with only friends, or friends of friends or the user can keep the post public. So if the posts are not public, Embed posts option will not appear on the personal profiles. 

Embedded Post:




You can embed posts by others also. If you or the user whose post you have shared, changed the privacy settings from public to limited visibility, the post will not be visible on the website. Instead, a message will be displayed saying, ‘embedded post is no longer available.’
Please note, the user whose posts are embedded won’t be notified by Facebook.


Benefits of Embedding Facebook Posts:

  1.  Directly embedded post is clearly visible with the authenticity than the screenshot.
  2.  People can like and comment the embedded post on website, they will be redirected to the  original post on Facebook.
  3.  People may follow, thus it will increase the engagement, and following.


Have you tried embedding of your posts? 

How did it affect in growth of your fan following. 


Do share your experiences. 


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Boost Facebook Posts Organically by Optimum Use of Hashtags

Facebook page managers must have used the Boost Post or Promote Post option to increase the reach of the Facebook post by spending extra money. Boosting post is indeed a good marketing strategy. But now, by the Facebook Hashtags, it has become possible to boost or promote Facebook post naturally or according to Facebook dictionary organically without spending extra money.


Boost Facebook Posts Organically : Optimum Use of Hashtags:

Image showing optimum and proper use of hashtags on Facebook to generate organic traffic

  1. Use hashtags in Facebook posts and make your post visible to even those who are not fans of your page or those who are not connected to you via Facebook.
  2. But, don’t just use the hashtags just for the sake of using them. It takes only a few minutes to search the popular hashtag and then use it in your post.
  3. Keep the consistency in using same hashtags more often, so that all your posts will appear more often in the same graph search.
  4. Don’t use too many hashtags at the level to disturb the natural reading of the original Facebook post. 
Screenshot shows how I use, Facebook hashtags and yes, I am getting best results and great increase in traffic.


Isn’t this the easiest way to increase the traffic and make the brand name more popular on Facebook?

Have you started using Hashtags on Facebook? What changes did you notice in terms of growth in traffic and engagement?

If you haven’t used the Hashtags on Facebook yet and wish to know more about it, visit my article about Hashtags on Facebook on Facebook Fever, with important tips and strategies simplified for the readers :

Hashtags on Facebook : New Feature to Increase Virality

Apart from boost post option and by using Hashtags, you can always use sponsored ads to promote your posts. Here is the recommended post :

Promote Page Posts by Ad of Facebook

How to Customize Privacy Settings of Facebook Account

By now, you must have set your Facebook Account settings in General Settings and Security sections, which is most important at the beginning. I know, you are very excited to create your page and start marketing, but without choosing the correct settings or the customization which is appropriate for you, you can’t move further, or you may remain in a confused state at the beginning.  

Customize Your Privacy Settings :

Go to top right corner of your Facebook Account, near the Home tab, select the drop down menu. Facebook keeps making changes, so it’s possible by the  time you will be reading this post, the settings may be at somewhere different position.


  1. Select Privacy Settings.
  2. Choose friends, Public or Custom. Custom settings allow you to set the visibility to only specific people or only a particular list, and it allows you to hide the posts from the people you want. I will recommend to set your settings to Public, as you are on Facebook for Marketing, let people know your updates. You are supposed not to share too much personal info in public. Facebook allows subscribers to get your public updates, so if you set your settings to Public, you will reach more and more no. of people.
  3. The benefit of choosing settings to Public, is it increases the chances of more and more people may subscribe your public updates. We will have discussion on Custom settings at some other time, as this is not important at this point.


How You Connect :

Next section is How you connect with the world and search engines. 



  1. Who can look up for you using Email or Phone no. and options are Everyone, Friends of Friends and Friends. Selecting, Everyone or friends of friends will increase your visibility in search but it is somewhat insecure as everybody can guess your login email or phone no. and this can be a threat to your account as hackers also can search you by your Email or phone no. 
  2. Who can send you friend’s request, again there are three options and if you are on Facebook for marketing purpose, it will obviously be beneficial if you choose ‘Everyone’ as the answer of this setting. For women, it becomes problematic  as they get many friend’s request which are purposeless. Depending on your concern about Privacy, choose the setting correctly or keep changing if you feel you haven’t chosen the setting which is right for you. 
  3. Who Can Send You Messages : Again same three options you have. And choosing Everyone will be beneficial to reach more and more audience. But depending on your experience, and privacy concerns choose the settings which are right for you.

Timeline and Tagging :



  1. The most important section in this is Review tagging. People tag you in their posts and it goes as notification like ‘x is tagged in y’s post’ and that post appears on your Timeline. So, even if you have not allowed to post on your timeline, the post automatically appears due to tagging. Secondly, people may tag themselves in your posts and your post will appear on their Timeline, without your wish.  By making the review ON for these both types of Tagging, you can choose to allow or ignore the tag, to remove tag completely you have to go to that particular post in which someone has tagged you or someone has tagged themselves in your post. Once you ignore the tagging, the post which you don’t want will not appear on your timeline.  
IMPORTANT : Your timeline is your own space on Facebook, to share your thoughts, photos, if you are tagged in too many posts and without review if they keep appearing on your timeline, your Timeline will be occupied by others’ thoughts and posts. Also, unwanted posts, may appear on your timeline and it may harm your online reputation. So, always keep the review ON.
The rest of the settings are not much important at this stage, we will see them at some other time, in separate post.

Always Remember three things

  1. You are on Facebook for marketing
  2.  So, you don’t need to share too much personal info.
  3. So, customize your privacy settings correctly and accordingly and set your security settings Carefully. 

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