Social media can create unlimited opportunities for you. Don’t rely only on traditional promotional tactics. Meet your fans and interact with them directly from social media accounts. Here are 23 super simple tips for your personal branding on social media.
Category: Social Media Resources (Page 1 of 7)
Tutorial 1: Marketing may it be social media marketing/ digital or traditional marketing, it has some basic principles very common. Once we understand those principle it becomes absolutely easy to adapt with the pace of technology. The tutorial explains goals of marketing which help us design strategies further.
Article: What Is Marketing?
Tutorial 2: Once we understand the basic goals of marketing, next step comes to choose the right platform. How should be your marketing campaign? Traditional or Social Media Marketing? Why is Social media marketing gaining vital role in the promotion of small businesses?
Tutorial 3: Customers share their product or service experience with their friends. Social media sites available for free give easy platform for users to connect with their friends and like-minded people. The online social connections involve a lot of sharing of photos, comments, thoughts, and experiences. Traditional word of mouth has been made viral by the social networking sites. Learn more about how brands can use this opportunity for the viral marketing.
Tutorial 4: Now, you have decided to join social media for marketing purpose. Let’s take a quick look at social media giants and how various features offered by them are effective for business marketing.
Tutorial 5: Social media marketing begins with socialization, building reputation and communities. It requires patience to reach out to more and more people and tell your story. However, once you the build a reputation, marketing part becomes much easier. Learn more about success mantra of socialization and social marketing.
Bonus Tutorial 6: As social media marketing has emerged as the most successful strategic part of promotions and connections with the consumers through various channels, a lot of misconceptions have also emerged and turned into a professional service based business. Before beginning of the marketing campaign it’s essential for every brand to know about the social media myths.
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Negative content marketing:
Positive approach in content marketing:
- Can’t it a better and positive approach to display our own achievements or expertise?
- Isn’t this positive approach better that we have an insightful strategic discussion with the prospects, directly or through blogs?
- Why should you hire me?
- Why should you buy my services?
- The readiness to address the queries of the readers/customers.
Effects of positive and negative content tones on the minds of the readers:
Social networking sites like Facebook, Google plus, Pinterest apart from Twitter are allowing users to use hashtags in their posts. Many users still don’t like the use of hashtags or are not fully aware of the viral reach they can achieve by creatively inserting hashtags in SM posts.
1. Your posts reach beyond your followers with hashtags.
2. Growth of Followers.
3. Hashtags work as free Branding tool.
4. Invite people for feedback, suggestions and chat with Hashtag.
Important Tip: Don’t overuse hashtags in a single post which makes reader difficult to read the post.
What is Pin Tweets to Profile page Feature?
What is meaning of Unpin a Tweet?
Here are the steps to pin a tweet.
- Sign in to your Twitter Account.
- Go to your profile page.
- Click on More options after Favoriteoption. You will see a drop down menu, click on Pin to Your Profile Page.
- Confirm by the action clicking the Pin Button.
How to Unpin a Tweet from Twitter Profile Page:
- Click on More options and Unpin the tweet.
- Once you pin a new tweet the earlier pinned tweet gets removed automatically. Twitter asks before removing the previous tweet.
3 Tips to Pin Tweet Feature Effectively to Increase Tweet Views:
- Showcase your achievement by pinning it.
- Feature most important or the best tweet to drive the attention of the visitors among loads of tweets when they visit your timeline.
- Pin new tweet as the Featured tweet of the week.
What is Twitter Custom Timeline:
Steps to Create and Embed Custom Timeline Widget:
2. Click on the gear icon next to the search results.
Copy and paste the code on your website.
Benefits of Embedding Custom Timeline:
Strategies to use Custom Timeline for Branding and Marketing:
- You can use the widget for a particular hash tag created for your brand.
- Twitter search can be embedded to promote an event. People can discuss, interact, and ask queries related to the event. Followers of the event and the company will increase.
- Embedding timeline for a particular handle is also great way to increase the engagement. Hootsuite has embedded their Twitter help handle on their help section of the site, people can ask for help through this widget and can get the instant help too.
- A company can create a list of the employees’ twitter handles and the list timeline can be embedded on company website for the live updates.
- Marketers often arrange twitter chat. The timeline with hashtag for the twitter chat can be embedded.
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