Mohini Puranik

Social Media Strategist, Poet, Blogger

Category: Uncategorized

Is Your Social Media Marketing Publicizing Your Competitor? Be Careful!

Many times in the attempt to win social media wars and competition some strategies go wrong, ending up in benefitting your competitor. There are little things which tempt us to use to defeat the competitor but they prove to be self damaging. 
Here are 3 quick points for you to avoid mistakes of publicizing your competitor by investing your resources. Be cautious!

1. Self damaging Negative Policy 

Negative hashtag trends, abusive trolling not just give free publicity to your competitor, but creates sympathy vibes for them and increases their height at your cost. Also it creates negative sentiments for you and your brand.

Leaders are judged by their followers. If you have angry, abusive followers you will be judged for their mistakes and unfortunately negativity is something people remember without marketing. 

2. Stop Comparing Now!

When you compare your competitor with yourself first thing happens is you bring the competitor in your comparison who may not be otherwise anywhere in your comparison.

All the purpose of marketing is telling the world why they don’t have any option to you or your brand. But by compariing with your competitor to tell that you are better than them you give options to people to choose either you or your competitor which in turn means you are creating an option of rejection in the minds of your target audience. 

These very little psychological strategic mistakes are many times ignored and we realize the loss at the result only. 

When you market your message on social media, your audience should think about you and not your competitor.

3. It’s your name that matters.

I believe marketing strategies should focus on long term gain for the brand name rather than short  instant emotion. Memes and little posts create such instant emotions which can be changed anytime by other such posts. But when you touch the emotions of your audience they will change for any reason. When you touch their hearts they won’t think about your competitor. 

Creating emotional connect takes time but will last as compared to trolling and hashtags trends. 

Beginning of New Journey

Namaste Friends!

This is the post when I started this blog and now resharing this post on this gift my dear brother Govind has given to me. :-). 

Today is Rakshabandhan, it’s a surprise to me that I am starting a blog on Social Media Marketing, which I just love and I keep learning. My brother Govind who is a successful blogger of Latest On Net and Facebook Fever suggested this topic to me. I wished to start a tech blog from long time but was confused a lot. Govind, ended the confusion and I am posting the first post dedicated to Govind. This is the best gift of Rakshabandhan for me, because we know an Idea can change the life. 

The name of the blog is not final yet, because I wish Govind to suggest it. But my concept is to stay with future trends, so first I have Future with Social Media Marketing. 

Why should I write on this topic?   

I did ask this question to myself first. But ‘Can I’ is the most boring thing, isn’t it? If I write I can learn more and I love to share what I learn. So this is the perfect tach blog for me. I am managing different pages on Facebook, on different topics, like spirituality, politics, general news, opinions. I am managing different groups on Facebook too. Twitter is something, which is very fast and that’s why I love to visit it not so frequently. Yeah I am writing correct, twitter gives updates with optimum speed and on all the topics in least possible time. So of course, I don’t need to visit it when I don’t need the information on topics I love.

While starting this blog, of course I have not forgotten to pray My Gurudeva whose Gurukripa has brought the series of blogs to us. I am sure, I will be successful, because the unconditional love I have got from all of you is nothing different than Gurukripa. 

I am the luckiest person in this world, who has got such a trust and love from all of you, I need your support and wishes for new journey.

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