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Social Media Considerations Before Finalizing Brand Name

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A four-step guide to simplify your process of choosing your brand name with essential social media marketing and branding considerations.

Traditional Marketing Vs Viral Social Media Marketing

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As  I said in the previous article about the main marketing strategy is the influence you leave on the minds of the customer.  Social media has this magical influencing capability as it comes through socialization and its viral spread, connecting the world, spreading the info immediately.


Traditional Marketing:

Imagine that you are marketing your product on Print Media and in Electronic Media by Television Commercials.

Your Requirements :
  • Third Party Ad Agency
  • Cost and Time for creation, publication and distribution of the Ad Campaign
  • People’s reactions, feedback and contact
  • After gathering the info you change or modify your marketing strategy


Social Media Marketing



This procedure is now combined in Social Media like a magic within seconds and within clicks.

  • Make a Video of your product. Redirect your viewers to your website and add contact info in the video.
  • Upload it for free on YouTube
  • Get Instant Reactions on YouTube
  • Need Improvement? Edit Video.
  • Share your YouTube ad on Facebook, get feedback  Likes, Comments, Shares. Your ad goes viral within some seconds.  Spread your ad fast on Twitter, Pinterest.
  • Your product launch becomes viral within seconds. The cost of marketing campaign is very less as compared to Traditional Marketing. If you are running a non profit organization or small business Social Media Marketing is just for you.
  • If you are a small local business owner, still your local business can reach the world now by Social Media and it is completely affordable and more profitable for you.
  • Big businesses can combine the traditional marketing and Social Media Marketing to make their marketing campaign more effective.


If you have not used the Social Media till today or you are using it for socialization only, still it won’t be a hurdle for your marketing campaign. Social Media is easy to learn, easy to implement the changes, trends happening daily. What I have learnt from Social Media is if we are not using its viral nature and available features  with optimized benefits we really waste our time in this fastest growing Marketing World.


We require, strategies, implementation and improvement.