02 April 2017

Is Your Social Media Marketing Publicizing Your Competitor? Be Careful!

Many times in the attempt to win social media wars and competition some strategies go wrong, ending up in benefitting your competitor. There are little things which tempt us to use to defeat the competitor but they prove to be self damaging.
Here are 3 quick points for you to avoid mistakes of publicizing your competitor by investing your resources. Be cautious!
1. Self damaging Negative Policy 
Negative hashtag trends, abusive trolling not just give free publicity to your competitor, but creates sympathy vibes for them and increases their height at your cost. Also it creates negative sentiments for you and your brand.
Leaders are judged by their followers. If you have angry, abusive followers you will be judged for their mistakes and unfortunately, negativity is something people remember without marketing.

2. Stop Comparing Now!
When you compare your competitor with yourself first thing happens is you bring the competitor in your comparison who may not be otherwise anywhere in your comparison.
All the purpose of marketing is telling the world why they don't have any option to you or your brand. But by comparing with your competitor to tell that you are better than them you give options to people to choose either you or your competitor which in turn means you are creating an option of rejection in the minds of your target audience.
These very little psychological strategic mistakes are many times ignored and we realize the loss at the result only.
When you market your message on social media, your audience should think about you and not your competitor.

3. It's your name that matters.

I believe marketing strategies should focus on long-term gain for the brand name rather than short  instant emotion. Memes and little posts create such instant emotions which can be changed anytime by other such posts. But when you touch the emotions of your audience they will change for any reason. When you touch their hearts they won't think about your competitor.
Creating emotional connect takes time but will last as compared to trolling and hashtags trends. 

14 April 2016

23 Super Simple Tips for Social Media Personal Branding

Social media can create unlimited opportunities for you. Don't rely only on traditional promotional tactics. Meet your fans and interact with them directly from social media accounts. Here are 23 super simple tips for your personal branding on social media. 

12 January 2016

Social Media Dreams and Goals 2016

Before the beginning of the new year 2016, you must have reviewed previous year's business marketing goals and accomplishments. Also, you must have already planned the social media marketing goals for this year. 

To be able to write more helpful social media strategic guides and to provide the services that can sync with your goals so that we can work together to achieve them with a new zeal, I would like to know your expectations from our website and services this year.

Text Image: Social Media Dreams and Goals 2016

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12 December 2015

4 Customer Service Mistakes That Damage Your Brand

The frustration due to poor customer service is a common experience for all of us.
We daily use a lot of applications, products, and services. While choosing products and services, apart from the quality and brand reputation, customer service plays a crucial role in final customer judgment about the brand.

Poor customer service can damage brand image.

16 September 2015

4 Reasons Why Marketing Campaigns Fail Despite Effective Strategic Planning

Last month, I went on a day trip for a short break to enjoy alone time. I traveled by public transport bus. We had to wait almost an hour for the journey to begin. In the meantime, some sellers entered the bus, promoting and selling, their products. Although, I was there in the bus to leave behind everyday stresses, brain can’t really stop thinking about work. I learned some crucial marketing lessons and the reasons of marketing campaigns' failure from the small duration bus marketing campaign.