Now, you must have set up your personal profile. You must
have some friends in your network and now, you must be excited to know about the
Marketing Page on Facebook.
1. Yes! It sounds revolutionary, that now, you can create a
page for Marketing of Your Brand or Company or Organization or Local Business.
2. And most wonderful and awesome thing is you can create your
page for free.
3. Facebook Pages are free but the benefits of pages are like
wonders.
4. If you are a small business owner, you have got the
opportunity to connect with the world and tell about your business to the
world.
5. The Facebook page is useful for both Business to
Business (B2B) marketing and Business to
Consumer (B2C) marketing.
6. The Facebook page is going to make your product viral.
7. If you are a celebrity or a less known artist, a Facebook
page is the means which connects you with your fans and which can establish a
conversation with your fans.
So, let’s see how to create a Facebook page.
How to create a Facebook Page
1. Go to Facebook.
2. Click on Create a Page a top right bottom of the Sign up
Page.
3. Log in with your email id and password which you are using
for your personal Profile.
4. You will reach to 6 main categories.
5. Choose the right category for your page, then you will get
sub categories, choose the appropriate one suited to your page. E.g. If you choose
Artist, band or public figure, you will have sub categories, like a writer,
editor, doctor, choose the one which represents you.
6. Check the box of ‘I agree with the terms and conditions’
7. Now, your page is ready for marketing.
8. To get the username you want, you need minimum 25 LIKES to
your page.
9. You can invite your Email Friends for LIKEs from different Email accounts.
10. You can invite friends from your friends’ list to LIKE your
page.
What is a Facebook Page?
1. Similar to your personal profile, you have a timeline and
news feeds for page too.
2. The timeline shows your posts as your Page, not as your name
which is on your Facebook account.
3. News feed shows the posts from the pages you have LIKED as a
page. Remember news feed in the page section shows the activities of pages not
your friends.
4. You can switch between the personal profile and page anytime
you want.
5. When you are posting as a page or in simple words when you
are in page mode, your Likes, comments and other activities on other pages or
on your own page too,appear as ‘page name’ not as your personal profile name.
Important :
You can create a Facebook Page directly by signing up but
then you won’t be able to switch between the personal profile and the page. So the above method of creating
Facebook page is the simplest.
When you are logged in you can create a Facebook page by
scrolling down and clicking on ‘Create Facebook Page’ tab. But your news feed or
timeline, keeps going down as you scroll down, and it becomes difficult to click
on ‘Create Page’ . So to go to ‘create
page’ before logging in is easier.
Enjoy the Facebook Marketing, after learning the basics, we
will discuss more about strategies in next articles.